Marketing Services from Clark Communications Group

Clark Communications Group has served the advertising needs of lighting stores and manufacturers exclusively since 1988. We have a reputation for providing high level creative work that also drives sales and brand awareness.

Clark Communications Groups makes it our business to stay on top of marketing trends as they pertain to lighting stores and manufacturers.

Here are the Top Five Trends that we are currently tracking.

1. GOOGLE ADS – Google is without a doubt the most sophisticated platform for reaching customers online. Clark Communications Group leverages the full power of Google Ads with campaigns that include display ads, search ads, Local ads, and video content. Advertisers pay for clicks or conversions, and the resulting website traffic brings awareness, sales, and phone calls to the showroom. The ultimate goal is to get customers into the showroom, and our program are designed to do just that.

2. EMAIL CAMPAIGNS – Email marketing is still an important tool for reaching customers. We start by setting up a form on your website to gather new email contacts. Then we design emails with striking room settings or fixtures, along with an offer or branding message to encourage your email contacts to visit your website and the showroom(s). We track new sign-ups and campaign responses to constantly improve on your messaging.

3. FACEBOOK/INSTAGRAM ADS – Facebook continues to evolve and provides an essential platform for reaching an extremely targeted audience. They add new users at a rate of about 12% a year, and 6 out of 10 adults in the U.S. log in to Facebook every day. Showrooms cannot afford to ignore this massive audience. With the acquisition of Instagram in 2012, Facebook also allows their ads to be shown there, reaching even more potential consumers.

4. VIDEO MARKETING — Major breakthroughs have occurred in the ways that video is produced and edited, leveling the playing field for small retail accounts. Clark Communications Group creates engaging videos and adds them to your YouTube video channel, complete with key search words and phrases – that’s good for business and great for your web site ranking. Videos are also used in Google Local Ads to grab viewership and deliver traffic to your website.

5. MOBILE MARKETING – Since 85% of Americans now own smartphones, your website and advertising platforms need to be mobile friendly. All of our programs are designed to look good on every platform, whether desktop or mobile.

Services

1. Develop promotional strategies and budgets to achieve your goals.
2. Review media opportunities and develop an annual advertising plan tied to budgets.
3. Create and manage online advertising campaigns on Google Ads, Facebook and retargeting platforms.
4. Support online advertising programs with social media posts on Google My Business, Facebook, and Instagram.
5. Upload banners and create landing pages for your website to keep visitors on the site and to increase engagement.
6. Develop content for your web site, including articles, videos, social media, and informational and promotional landing pages.
7. Collect emails from your customer base via website signup forms and by encouraging in-store sign-ups.
8. Create and manage regular email campaigns to stay connected with your customers.
9. Design print, radio, TV and online ads as per the media schedule.
10. Produce other graphics as needed, for instance, truck graphics, digital billboards, in-store signs, or showroom brochures.
11. Report on all program results, including regular Google Analytics reports and campaign statistics.

Our goal is to meet and exceed your expectations, and work with you to develop and execute well-designed advertising and marketing programs that build brand awareness and sales for your business.

Please contact me directly for further information.

Helen Clark
President
Clark Communications Group
800-886-2522