2021 National Ad Campaign
A successful journey begins with the right partnership. Clark Communications Group and the American Lighting Association have once again collaborated on a national U.S. and Canadian Google Ads campaign to generate interest in lighting, and drive more homeowners to ALA showrooms.
Strategy and Approach
The campaign is a multi-tiered approach focused on engaging homeowners and delivering them to the client’s website. The campaign has six strategies:
- Homepage banner on the client website to direct people to the program landing page
- Landing page specific to the program
- Google Ads campaign with text, display, YouTube and Google Maps ads linking to the landing page
- Video featuring the promoted products and the offer
- Facebook campaign ads linking to the landing page
- Lookalike web and Facebook campaign ads linking to the landing page
The Results
The overall response from the campaign was very positive with increases in web traffic and more importantly foot traffic to member showrooms.
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Campaign impressions over 183 days
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Campaign clicks to website over 183 days
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Average cost per click
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Website sessions over 183 days
“Working with Clark Communications Group has allowed us to advance our marketing goals in an organized and well-planned fashion. The team at CCG has been great to work with, and they always provide us just what we’re looking for, to meet the next goal.”
– Larry Lauck, President
Contact us for more information
So we may be as helpful as possible, please explain any public relations, marketing, advertising, branding, creative design, digital, social media or website development questions you may have in as much detail as possible. Call us at 800-886-2522 or fill out form.