Take Your Lighting To Task.

Homeowners have needed to adapt their home spaces to accommodate many more tasks over the past year. This program tackles the many demands placed on lighting the home, including upgrading office spaces, adapting family rooms to new learning needs, while still allowing for comfortable downtime.

Turney Lighting Case Study

Strategy and Approach

The campaign is a multi-tiered approach focused on engaging homeowners and delivering them to the client’s website. The campaign has six strategies:

  1. Homepage banner on the client website to direct people to the program landing page
  2. Landing page specific to the program
  3. Google Ads campaign with text, display, YouTube and Google Maps ads linking to the landing page
  4. Video featuring the promoted products and the offer
  5. Facebook campaign ads linking to the landing page
  6. Lookalike web and Facebook campaign ads linking to the landing page
Turney Lighting Case Study

The Results

The overall response from the campaign was very positive with increases in web traffic and more importantly foot traffic to the showroom.

Cardello Lighting Advertising

“Although we had been hearing about Clark Communications Group for years, we had not worked with them. Then we had a change in staffing, and were in need of marketing services. After an initial trial period, we chose to work with the folks at Clark because of their versatility and creative approach. We like working with a team that truly “gets” the lighting business, and understands the unique challenges we face in reaching both the retail consumer and professional contractor. Our needs range from luxury magazine ads to detailed electrical product flyers; from website updates to online campaigns and social media posting. Clark has filled all these needs, and we couldn’t be happier.”

– Stacy Plummer, Vice President

Turney Lighting Case Study

Contact us for more information 

So we may be as helpful as possible, please explain any public relations, marketing, advertising, branding, creative design, digital, social media or website development questions you may have in as much detail as possible. Call us at 800-886-2522 or fill out form.